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Purpose and audience :
eBay functions as a online
auction marketplace where people around the world can sell or bid on thousands
of products. The audience of eBay is the average consumer, usually looking for
a good deal or a rare item. eBay is an international company with an international
audience.
How does the auction work on ebay ?
Process :.
the amount you type in is
the maximum you would pay. But the price you pay is the price that the person
second highest bidder bidded. So let's say the toaster is worth $100. You put a
bid of $75. And the second highest bidder puts a bid of $50. Then you win and
you pay $51. <-- this number varies a little..
In general, items on eBay are being sold in two
basic ways:
·
Fixed price items are
easy to identify because they have a "Buy It Now" button with a price
listed next to it. You can buy this kind of item simply by clicking the
"Buy It Now" button. You will pay the price listed next to the
button.
·
Auction items have
a "Place Bid" button next to a box for entering bids and show a
"current bid" price. Auction items are open to bids for a
predetermined amount of time. When time is up, the item is declared
"sold" to the highest bidder.
·
A few items have both kinds of buttons and show
two prices at once. Items like this are for sale both ways. If nobody uses the
"Buy It Now" button, the item goes to the highest bidder when time is
up.
How to
Bid (What You MUST Know)
If an item you're interested in has a
"Place Bid" button (meaning that it's an auction item), you'll have
to bid on and "win" it in order to buy it. To do so, enter a dollar
value into the box (your bid) and click "Place Bid."
Before you decide to bid,
however, but there are some things you should know:
·
eBay auctions accept bids only for a specific
amount of time. In a traditional non-eBay auction, bidders frantically
place competing bids. When bidding slows to nothing, the auctioneer pounds the
gavel and the item is sold. On eBay, auctions are open to bids forexactly 1,
3, 5, 7, or 10 days. When time is up, the high bidder wins, even if people are
still frantically bidding.
·
You must place a bid that is higher than the
current bid. Below the bidding box, you'll see the text "Enter (some
amount) or more." This amount is the current minimum bid; you
must enter at least this amount if you want to bid.
·
You may pay less than your
bid if you win. When you win an auction you always actuallypay only
a small amount more than the next highest bid-even if your bid was
thousands of dollars more.
·
If your bid wins, you must buy. Your
bid on an auction is a legally binding contract. If when time runs out your bid
is the highest, you have purchased the item and must pay the seller for it.
·
Use 1-Click Bid to place small bids. In
the last 15 minutes of an auction you've bid on in the past, you can instantly
bid one increment higher than the current bid by
clicking the "1-Click Bid" button.
·
Other bidders may be using the automatic
bidding system. Because many shoppers use eBay's automatic bidding system,
eBay auctions may not behave in ways that make sense to you. The good news is
that you can use the automatic bidding system, too—as you'll
see on the following page.
what are the advantages and disadvantages of ebay :
Advantages and
disadvantages of ebay :
advantages :
-safe and easy to use
-you can buy just about everything for relatively cheap prices
-you can add photos of the things you are buying so you know the quality of the item
-descriptions of the items are generally good and describe the faults, if any
-choice of payments including secure online methods
-can give feedback on the item purchased
disadvantages :
-if an offer sounds too good to be true then it probably is
-some shady people
-beware of people who exaggerate their descriptions. New should mean new and good condition should mean not many scratches and no broken bits.
why is ebay so successful as a shopping model ?
EBays success is its ability to bring
customers and businesses together at a relatively low cost without barriers
such as geographical location, language, race getting in the way. It has
allowed a lot of people to become entrepreneurs through the sale of goods and
provision of services over the internet.
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